Business consultant Jeff Nock reveals how best to evolve a company’s brand and the importance of doing so.
Founder of Prescient Consulting, LLC and a veteran of the business world with a demonstrated history of growing established companies, startups, and non-profit organizations alike, Jeff Nock, based in Iowa City, Iowa, is, in addition to a management development, strategic planning, sales, and marketing specialist, also an expert in branding. Speaking from his Iowa City office, branding expert Nock talks openly about brand evolution and the importance of the process.
“All brands must evolve to stay relevant year after year,” says Nock, a management development specialist and Regis University graduate with more than 30 years of executive leadership experience. “Not even the world’s biggest businesses can expect to rely on a brand which isn’t constantly evolving, at least to some degree,” he adds.
What’s important to remember, however, is that the nature and extent of any such evolution can vary massively, according to Nock. “Often I’m asked, ‘How much change is too much for a brand?'” says the expert. “At the same time, ‘How much is too little?’ is an equally common question when it comes to brand evolution,” he notes.
Business consultant Nock believes that it’s about finding a sweet spot. “A brand must remain fresh; it must evolve,” he suggests, “but it must also retain a reassuring degree of familiarity.”
Nock says it’s essential to keep a brand’s purpose, principles, promises, and values. “Very, very little evolution is often needed here,” he explains. “Instead, it’s about maintaining these points, while evolving in other areas,” adds the consultant. “Instead,” he continues, “consider altering where a brand is positioned, its wider audience, and its use of language.”
It’s not, Iowa-based Jeff Nock says, about potentially or possibly alienating existing customers, clients, or users; rather, it’s about evolving to appeal to a wider audience. “It’s about staying fresh; it’s about staying current,” he adds.
A brand’s story should also evolve as the organization does, the business consultant points out. “While core beliefs and a brand’s message should remain consistent, it’s important to reflect growth,” Nock suggests.
“Ultimately, brands must continually evolve to some extent,” he adds, wrapping up, “or they risk fading, at best, or, at worst, dying and disappearing from the market completely.”
Based in Iowa City, Iowa, founder and CEO of Prescient Consulting, LLC Jeff Nock boasts a demonstrated history of growing nonprofit organizations, startups, and established companies alike. Skilled in business and strategic planning, sales, marketing, and presentation development, now-established Iowa resident Nock also holds a master’s degree in management from Colorado’s Regis University and is a specialist in management development. To learn more about Jeff Nock and Prescient Consulting, LLC, visit https://prescient.us/.
Prescient Consulting, LLC founder and Iowa City-based business expert Jeff Nock demonstrates the importance of senior leadership teams.
With effective leadership widely accepted as essential to organizational success, the increasing complexity of today’s modern corporate world is, according to business consultant Jeff Nock, making developing successful leadership teams within many organizations tougher than ever before. Founder of Prescient Consulting, LLC, based in Iowa City, Iowa, Nock details how best to develop successful leadership within new and established organizations alike.
“With personal accountability and self-management becoming the norm in recent years, developed leadership teams are, in turn, becoming less and less prevalent,” says Nock.
The way in which an organization’s most senior members work together is, however, he believes, pivotal to business success. “As the modern corporate world becomes increasingly more complex, it’s now more important than ever to establish successful leadership teams within organizations of all shapes and sizes,” adds Nock.
According to Jeff Nock, how an organization’s senior executives and other leaders work together is often fundamental in either failure or success. “An organization’s leadership team should be its primary driving force,” adds the expert, “responsible for everything from executing business strategies to motivating employees to achieve their potential and live the culture.”
Of employee morale, for example, Nock suggests that where members of staff are disengaged or feel ignored, it leads to a decay of culture. “Every aspect of leadership, therefore, has the potential to make or break a business, which is why it’s so important that every organization has a developed leadership team in place,” he adds.
Nock places what he calls ‘collective responsibilities’ high on the list of fundamental business practices required for long-term success. “It’s about structure and collective responsibilities,” suggests the business consultant, “and, with structure and collective responsibilities, comes a highly effective working environment, something which, today, is often lacking, particularly among small and midsize businesses.”
From a common vision to shared goals and priorities, Nock believes that developing an effective leadership team within an organization begins with trust. “From there, it’s about values, communication, and decision-making abilities,” he adds, “as well as accountability, successful conflict management, and much more.”
“The list,” Nock continues, “goes on and on, which is where an experienced business consultant, skilled in leadership team development, can prove vital.”
From brand evolution to leadership development, Jeff Nock’s Iowa-based consulting firm has helped more than 250 companies build and execute successful strategic and business plans in recent years alone. “With more than three decades of executive-level experience in growing startups, nonprofit organizations, and established companies alike, allow Prescient Consulting, LLC to help you achieve your most important business goals by ensuring that your leadership team is working as effectively as possible,” he adds, wrapping up.
Iowa City business consultant Jeff Nock offers professional insight into how consultants help small to mid-size businesses improve operationally.
A leading management development specialist in Iowa City, Iowa, Jeff Nock explains how business consultants can help companies internally improve operational efficiencies, from creating effective business processes and streamlining communications, to improving employee retention and developing long-term strategic plans.
“Consultants can assist companies with improved internal operational efficiencies by helping to create effective business processes with partners, streamlining communications with customers, improving employee retention and satisfaction, developing long-term strategic plans, and more,” reveals Jeff Nock, founder of Prescient Consulting, LLC, based in Iowa City, Iowa.
To remain competitive, businesses must, he says, boost operational efficiencies wherever possible. “It’s especially important for small and midsize businesses to operate efficiently,” reveals Jeff Nock, “as they typically have to run on much more limited resources than other, larger enterprises.”
“In an increasingly competitive business arena and world in general,” he continues, “small and midsize businesses, in particular, must boost operational efficiency wherever humanly possible.”
According to Jeff Nock, qualified business consultants are not only highly experienced in helping companies with internal operational efficiencies, but they’re also an ideal choice for small and midsize firms operating on more limited resources than larger players. “Any company which isn’t operating efficiently will eventually go out of business,” suggests the expert. “It’s as simple as that,” he adds.
Businesses must, then, he says, take internal operational efficiencies seriously. “Qualified consultants can offer invaluable insights and solutions,” adds Jeff Nock, “for businesses of all sizes, including small and midsize companies who, most often, must operate with maximum efficiency in order to truly thrive.”
Jeff Nock has previously written at length on the topic and concept of social entrepreneurship, has offered proven tips on how best to scale a business, and has shared years of business plan development knowledge.
He’s also spoken openly about market analysis, the value of conducting periodic SWOT analyses, and has provided a behind the scenes look and insight into business at Prescient Consulting, LLC.
From software application development to brand evolution, the Iowa-based consulting firm has helped more than 250 companies to build and execute successful strategic and business plans and improve operational efficiencies in recent years alone.
“At Prescient Consulting, LLC, we offer more than three decades of executive-level, growth-oriented leadership experience for growing startups, nonprofit organizations, and established companies alike,” adds Prescient Consulting, LLC founder Jeff Nock, commenting from his office in Iowa City, Iowa, wrapping up.
Business consultant Jeff Nock outlines the benefits of conducting periodic SWOT analyses for companies.
From improving business operations to discovering new opportunities, periodic SWOT analyses are essential for companies looking to achieve continued growth and success. That’s according to Jeff Nock, a business consultant, business growth specialist and founder of Prescient Consulting, LLC, based in Iowa City, Iowa, as he reveals more about the process.
“Conducting periodic SWOT analyses is vital in business,” suggests Jeff Nock, “in order to discover new opportunities, improve existing business operations, address potential risks, and remain competitive.”
Even the world’s largest companies, he says, rely heavily on the SWOT analysis process to evaluate everything from production capacity to necessary contingency plans should threats appear in the marketplace.
SWOT is an acronym for strengths, weaknesses, opportunities, and threats. A typical SWOT analysis identifies both internal and external factors that are likely to affect a company’s performance. While strengths and weaknesses are considered internal factors, opportunities and threats involve dealing with external or environmental matters.
“Accurately and periodically evaluating a company’s strengths is essential in order to allocate resources, labor, and capital correctly ,” explains Nock. “It’s all about ensuring that a business is using its resources efficiently,” he adds.
Identifying weaknesses, meanwhile, he says, is vital to improving business operations and customer service and will help to prevent against all manner of strategic blunders. “It’s important to remember that most weaknesses can be turned into strengths in the future,” adds the business consultant.
Next, Nock moves on to external or environmental factors. “New opportunities are key to continued growth,” he explains, “from identifying untapped customer groups to undertaking geographic expansion.”
By conducting periodic SWOT analyses, a business is able to maintain a longer-term view of potential opportunities, as well as possible pitfalls or threats, according to the expert. “These potential pitfalls or threats are, perhaps, best described as risks,” suggests Nock. “Occurring outside of a company’s control, threats or risks often extend well beyond those caused by competitors in the market,” he adds. Other threats, or risks, can include regulatory changes or swings in consumer tastes, for example, according to the Iowa City-based specialist.
Jeff Nock also believes that identifying risks is critical to competitive positioning and strategic planning.
“It’s about always being prepared and having well-developed contingency plans in place ahead of time,” he adds, wrapping up, “which is why carrying out periodic SWOT analyses at regular intervals is so important.”
Based in Iowa City, Iowa, founder and CEO of Prescient Consulting, LLC Jeff Nock boasts a demonstrated history of growing startups, growth oriented companyies and nonprofit organizations, alike. Skilled in business and strategic planning, leadership development, sales, marketing, and presentation development, now-established Iowa resident Nock also holds a master’s degree in management from Colorado’s Regis University and is a specialist in growing organizations
The process of researching a market in order to build a solid understanding of the current landscape, market analysis is essential to success in business. That’s according to Jeff Nock, a management consultant in Iowa City, Iowa, as he reveals more about the process.
“Any successful company or brand must have a rock-solid understanding of the landscape in which they’re doing business,” suggests Nock, founder of Prescient Consulting, LLC, based in Iowa City, Iowa.
The same companies and brands, he says, must also maintain an up-to-date analytical look at both their customers and competitors. “Successful market analysis processes allow brands and businesses to fully understand and appreciate both the opportunities and threats facing them,” explains Nock, “and how their customers and the competition are likely to respond or react to the products or services which they’re offering.”
Market analysis is defined as the study of the attractiveness and the dynamics of a particular market within a particular industry. Through such studies, the strengths, weaknesses, opportunities, and threats of a company or brand can be identified. Accordingly, appropriate business strategies can then be put in place.
The market analysis process, according to management consultant Jeff Nock, often addresses inventory, the purchase of stock, workforce expansion, workforce contraction, facility expansion, promotional activities, and the purchase of capital equipment, among various other key factors.
“From in-depth research deep dives employing a team of specialized professionals to more simple approaches utilizing more freely available data, the market analysis process can range hugely in scope and scale,” reveals the specialist.
In any instance, however, market analysis should, he says, always touch on a number of key points.
These, Nock advises, should include market size, competitive analysis, market growth analysis, market trends, market profitability, segmentation and demographics, and success factors. “Where appropriate, distribution channels should also be explored,” he adds.
According to Jeff Nock, market analysis should precede and ultimately underpin any successful business plan.
Without a crystal clear understanding of the market, Iowa businessman Nock says it’s impossible to plan how best to tackle the competition and reach potential customers. The most successful market analysis studies, he suggests, should also seek to consider a mix of both primary and secondary sources.
“The broader a business or brand’s mix of sources,” the expert adds, wrapping up, “the more reliable and detailed an understanding they’ll be able to build up via their market analysis efforts.”
Based in Iowa City, Iowa, founder and CEO of Prescient Consulting, LLC Jeff Nock boasts a demonstrated history of growing nonprofit organizations, startups, and established companies alike. Skilled in business and strategic planning, sales, marketing, and leadership development, now-established Iowa resident Nock also holds a master’s degree in management from Colorado’s Regis University and is a specialist in helping companies achieve their growth goals.
Business Consultant, Jeff Nock sheds light on scalability through social media campaigns. Extending a company’s brand through the right social media channels can be cost effective and very impactful. Jeff Nock encourages businesses of all kinds to leverage social media to help attain their overall goals.
#1 Branding through Social Media
In order to grow market share, companies must execute marketing strategies to generate new interest in their products or services. Using social media to further brand your company should be a key strategy for companies of all sizes. But when it comes to social media, staying true to your image and brand’s directives is essential. No matter how or where you are promoting your business, your branding must be consistent. When you begin to think about your social media presence, make sure that your brand and image are consistent and match up with your objectives and goals.
#2 User-Generated Content
User-generated content is when customers or clients create or post content about your products or services online. Having your customers share your value proposition is much more effective to potential clients then the company sharing its own value proposition. This is because potential buyers will give much more credibility to what customers of a company say about that company versus what the company says about itself.
#3 Cross Channel Marketing
Cross channel marketing is a great way to promote your business for a very cost-effective, marginal investment. Choosing the appropriate channels that suit your business best is vital. Often for companies that market to businesses (B to B), LinkedIn and videos (whether through YouTube or directly) are great places to start as those are digital platforms that are used by businesses. For companies marketing directly to consumers (B to C), Facebook and other digital platforms such as Instagram, Twitter, Youtube, Spotify, Pinterest, Snapchat, and Slideshare can be very effective, cost efficient tools.
Whether through digital platforms, or more traditional media like print, radio, or TV, consistently utilizing your brand and being consistent with your messaging across all platforms is crucial. These coordinated campaigns should drive potential customers to action, whether to visit your website for more information, or to contact you directly.
Jeff Nock, CEO & Founder of Prescient Consulting, LLC. Prescient helps funded early-stage and mid-cap companies achieve their vision and growth goals by offering services that include C-Level mentoring, strategic planning, business model ideation/evolution, market analysis, competitive niche analysis, business development, operational efficiencies, budget management and brand evolution
Business Consultant, Jeff Nock has demonstrated fundamental leadership qualities over the years in various positions, improving both small-scale businesses and larger corporations. Jeff Nock shares insight on the balancing act of staying focused while being flexible.
When you’re ready to launch your new company, things are exciting, but also there’s always the concern that maybe you’re not quite prepared. Startups have been encouraged to have laser focus, and while this is good for most scenarios, having a flexible focus is an even better idea.
Instead of rigid direction, the truth is, agility has helped numerous companies switch gears within the first few months to a year depending on their traction and success. In life, things are always changing, and we readily accept this, and in business, inevitably, markets, trends, competition, and demands will continuously change as well.
On the contrary, if you’ve spread yourself and your company’s goals too far and wide, there will be issues with commitment, branding, and presence. There is a balancing act that requires flexibility with focus as opposed to being indecisive and ineffective.
Attention must be placed on prioritizing goals, vendors, partners, client’s needs, direction, creative marketing concepts and reaching new customers, but this must be completed with the notion that the methodology most likely will change.
For example, if your business starts as a traditional marketing firm, but you find that digital ad sales geared towards fitness are becoming more lucrative and less competitive in your space than your ability to switch your focus should be easily achievable with the right steps. Another example might be that you need to relaunch a generation 2 of your original product to keep up with the competition. Once you can leverage those sales, then your next-generation product will be your “focus.”
Balancing focus and agility is the optimal advice for startups, and keeping that flexibility in the long-term for other changes that take place is essential. Jeff Nock is a seasoned business consultant. He has broad experience that involves helping companies advance and grow their capabilities, as well as implement clear objectives to obtain and exceed goals and overall success. Jeff Nock has a vast understanding of the elements necessary to achieve organizational growth.
Jeff Nock is CEO and Founder of Prescient Consulting, LLC. He is highly skilled in areas such as business planning, the strategic planning process, management development, comprehensive marketing, sales, and presentation development.
Prescient Consulting’s CEO and Founder, Jeff Nock, understands the importance of having the right people on the team when launching a startup. For years, Jeff Nock has helped startup, early-stage, and mid-cap companies grow and reach their goals through strategic business planning, business model ideation, and development. He details the best practices for building a successful startup team.
Step #1-but identify Gaps in Skillsets
All founders are people and all people have weaknesses. Smart founders are humble and realize their weaknesses and add people to their team that has those weaknesses as strengths. For example, some founders are very creative and innovative but not always organized. It is important for a founder like this to have someone on the team to help with project management and operational organization.
Step #2-Look for Cultural Fit Not Just Skillset Need
Traditional team building and interviewing has changed over the years. Instead of looking just to add specific skillsets to the team it has become imperative to also look for a good cultural fit when adding team members. Startup teams work endless hours together. Does the potential team member share the same values as the founder? Does the potential team member buy into the company vision?
Step #3-Look for Flexible, Adaptive People
Working for a startup is very different than working for a larger organization. The daily needs of a startup can change by the minute. People who work for a startup have to be much more flexible than most people are comfortable being. Instead of knowing what you will be doing every day, you have to expect to adjust what you are doing constantly to adapt to the ever-changing needs of a nimble startup.
Step #4-Build a Team with Diversity of Thought
While it is important to add team members who share the same values and fit well with the startup culture, it is important not to hire people who all think like the founder. Diversity of thought is important to ensure that the many perspectives of people are considered when growing the company. This will enable the founder to gain insight well beyond her or his own way of thinking.
Step #5-Leverage Mentors, Advisory Board When Building Your Team
It is crucial for all startup founders to have an advisory board of trusted advisors or multiple experienced mentors. These already successful business people enjoy giving back by helping new startups. They have extensive networks and can make recommendations for people to join the team.
Jeff Nock, a seasoned business consultant, has a comprehensive experience that involves helping companies achieve their vision, as well as implement clear objectives to obtain and exceed goals and overall success. Jeff Nock is passionate about helping startup and early-stage companies achieve their dreams.
As CEO and Founder of Prescient Consulting, LLC, Jeff Nock understands the importance of business mentoring for entrepreneurs and leaders of growing companies.
For years Jeff has helped startup, early-stage, and mid-cap companies achieve their growth goals through strategic planning, business model ideation, and product and partner development.
“One of the true strengths of most entrepreneurs and CEOs is a high level of confidence. Yet no one person can know everything about a product or industry. All entrepreneurs and CEOs should seek out and regularly meet with a mentor who has more experience and knowledge,” explained Jeff Nock. “No matter how successful or how hungry you are to gain success, you don’t know what you don’t know and we all can benefit from surrounding ourselves with people that can give us insight and help to raise us up to the highest level and inspire us to do more.”
How do you find a mentor?
- Look within your own network of friends and professional associates
- Join a CEO forum/roundtable
- Join professional organizations
- Attend networking events both locally, nationally and where appropriate, internationally
- Join a micro-networking-mentoring online group
- Use social media to reach out such as LinkedIn or Facebook
Many successful business leaders are willing to give back and help others. It is important to remember that successful business leaders are incredibly busy so their time is very valuable. Make sure to always respect their time. Also, remember that mentors listen and advise. The work of doing what is advised is up to the company being mentored.
Make sure to manage your expectations when entering a mentor-mentee relationship. Here are some of the benefits provided by good mentors:
- Real-world experience – Successful business leaders have an experience that you can’t find in books.
- Network opportunities – Experienced business professional have huge networks. Once you earn the trust of your mentor, they will introduce you to people you could have never connected with on your own.
- Confidence – Once you have a plan that a mentor buys into you can work on executing that plan with a much higher degree of confidence because the mentor believes in you and your plan.
- Emotional Intelligence – Experience mentors help entrepreneurs to mature more quickly.
Always make sure to be seeking ways to repay your mentor for their time and advise such as referring clients and giving good online reviews.
Jeff Nock is an expert in demonstrating essential leadership qualities in a broad scope of positions, improving both early-stage and mid-cap small-scale businesses.
CEO and Founder of Prescient Consulting, LLC, Jeff Nock is an experienced executive, consultant, and world-class leader who has demonstrated a history of growing startups, nonprofits and established companies. He is skilled in areas such as business planning, the strategic planning process, leadership development, financial modeling/budget leadership, marketing/brand management, business development, and presentation development. He sheds light on the mindset of a startup entrepreneur.
“Entrepreneurs are independent, driven individuals that have a vision for creating new products or services or vastly improving existing products and services, but what often hinders their aspirations is the fact that entrepreneurs are always ideating, and this includes brainstorming multiple ideas simultaneously.” Jeff Nock continued, “I don’t know any entrepreneur who doesn’t have at least a handful of products, new inventions, innovative ideas or service-oriented concepts that they want to launch. Staying focused is critical to long-term achievement.”
Jeff Nock explained, “The startup entrepreneur sees what can be and doesn’t get held back by all those who say why something can’t be done. As an entrepreneur, they have to embrace risk and not be afraid of failure. We help entrepreneurs minimize their risk by using proven startup practices to better ensure short term and long term success. “We have a few critical steps that we map out for our clients; such as deeply understanding target market buy-in and establishing product/market fit. There need to be high-level goals in mind and constant progress must be made towards those goals along with pragmatic flexibility to adjust to new opportunities, without changing course every day. This is especially true in the beginning stages” Jeff explained further. “Too often startup entrepreneurs either completely wing it and have no short term and long-term goals to guide them or they over analyze and try to implement detailed business plans that simply overkill for small startups. The key is to find the right balance.”
Jeff Nock is the CEO & Founder of Prescient Consulting, LLC, understands good leadership. His business helps early-stage and mid-cap companies grow and ultimately achieve their goals by offering a range of services, notably business planning, budget oversight and software application development. He teaches companies how a decisive leader will affect the entire business from the top-down, strengthening their production, and encouraging healthy growth with time.