Business Consultant, Jeff Nock has demonstrated fundamental leadership qualities over the years in various positions, improving both small-scale businesses and larger corporations. Jeff Nock shares insight on the balancing act of staying focused while being flexible.
When you’re ready to launch your new company, things are exciting, but also there’s always the concern that maybe you’re not quite prepared. Startups have been encouraged to have laser focus, and while this is good for most scenarios, having a flexible focus is an even better idea.
Instead of rigid direction, the truth is, agility has helped numerous companies switch gears within the first few months to a year depending on their traction and success. In life, things are always changing, and we readily accept this, and in business, inevitably, markets, trends, competition, and demands will continuously change as well.
On the contrary, if you’ve spread yourself and your company’s goals too far and wide, there will be issues with commitment, branding, and presence. There is a balancing act that requires flexibility with focus as opposed to being indecisive and ineffective.
Attention must be placed on prioritizing goals, vendors, partners, client’s needs, direction, creative marketing concepts and reaching new customers, but this must be completed with the notion that the methodology most likely will change.
For example, if your business starts as a traditional marketing firm, but you find that digital ad sales geared towards fitness are becoming more lucrative and less competitive in your space than your ability to switch your focus should be easily achievable with the right steps. Another example might be that you need to relaunch a generation 2 of your original product to keep up with the competition. Once you can leverage those sales, then your next-generation product will be your “focus.”
Balancing focus and agility is the optimal advice for startups, and keeping that flexibility in the long-term for other changes that take place is essential. Jeff Nock is a seasoned business consultant. He has broad experience that involves helping companies advance and grow their capabilities, as well as implement clear objectives to obtain and exceed goals and overall success. Jeff Nock has a vast understanding of the elements necessary to achieve organizational growth.
Jeff Nock is CEO and Founder of Prescient Consulting, LLC. He is highly skilled in areas such as business planning, the strategic planning process, management development, comprehensive marketing, sales, and presentation development.